L'Oréal: Expanding Beauty
Seviye
Orta
Dil
İngilizce
Tahmini Süre
1-3 saat
Tür
Satış-Pazarlama
Simulation Context
Brand Z has achieved notable success in the Turkish beauty market as a mass-premium global brand, catering primarily to Gen Z females and increasingly millennial women. The brand thrives on values of authenticity, transparency, and accessibility, aiming to democratize beauty trends. Their diverse product range spans face care, body care, and makeup, with products available through multiple channels including drugstores, supermarkets, and online marketplaces. Recently, research revealed that male consumers now comprise 10% of their audience, prompting the brand to explore strategies to attract more male customers without affecting its growth with women.
In this simulation, you will act as a O+O Manager (Online and Offline Manager) of the brand. As the O+O Manager, you are tasked with devising a one-year strategy to expand the male consumer base while maintaining growth among female consumers. This requires a holistic approach, integrating Brand Z's core DNA and positioning with tailored product, pricing, and communication strategies. Your plan should ensure that the brand's message of authenticity and inclusivity resonates with both current and prospective male and female customers.
Tasks
- Define Strategy: Detail a strategy house for the brand on how to recruit and engage this target audience.
- Make a Tactical Plan: Develop a high-level 1-year tactical plan for your strategy.
Simülasyon kaydı
Seviye
Orta
Dil
İngilizce
Tahmini Süre
1-3 saat
Tür
Satış-Pazarlama