L'Oréal: Recruit the Men

Seviye

Orta

Dil

İngilizce

Tahmini Süre

1-3 saat

Tür

Satış-Pazarlama

⚠️ To enrol this simulation, you need an enrolment key. If you already have an enrolment key, you'll be prompted to enter your key after login.

Role

In this simulation, you will act as a O+O Manager (Online and Offline Manager) of the brand.

💪 This role is responsible for the below:

Manage budget and also manage the collection and analysis of consumer and market insights for the category
Implement new launches and marketing mix strategies (360/Digital/Retail) and create the right angle to build integrated, engaging consumer brand experiences
Define and steer the strategy for the categories consistent with the international brand positioning and the local brand priorities to contribute to continued growth for the brand and the consumer relationship
Establish and execute communication strategies including media (all channels), and creative assets production.

Simulation Context

Brand Z has achieved notable success in the Turkish beauty market as a mass-premium global brand, catering primarily to Gen Z females and increasingly millennial women. The brand thrives on values of authenticity, transparency, and accessibility, aiming to democratize beauty trends. Their diverse product range spans face care, body care, and makeup, with products available through multiple channels including drugstores, supermarkets, and online marketplaces. Recently, research revealed that male consumers now comprise 10% of their audience, prompting the brand to explore strategies to attract more male customers without affecting its growth with women.

As the O+O Manager, you are tasked with devising a one-year strategy to expand the male consumer base while maintaining growth among female consumers. This requires a holistic approach, integrating Brand Z's core DNA and positioning with tailored product, pricing, and communication strategies. Your plan should ensure that the brand's message of authenticity and inclusivity resonates with both current and prospective male and female customers.

Tasks

In this simulation you’ll have 2 tasks.

Define Strategy: Detail a strategy house for the brand on how to recruit and engage this target audience.
Make a Tactical Plan: Develop a high-level 1-year tactical plan for your strategy.

Simülasyon kaydı

Özel Simülasyonlar

Simülasyon adı L'Oréal: Recruit the Men