P&G: New Frontier

Seviye

Orta

Dil

İngilizce

Tahmini Süre

1-3 saat

Tür

Satış-Pazarlama

⚠️ To enrol this simulation, you need an enrolment key. If you already have an enrolment key, you'll be prompted to enter your key after login.

Role

In this simulation, you’ll act as a part of a multifunctional business team. This team consists of fresh grauduates and responsible for below:

Analysis of P&G products from various angles (brand, sales etc.)
Evaluating the possibility of expanding new markets with P&G products
Helping management team in their decision making process by supplying strategic insights

This role for the simulation covers the following P&G functions:

Marketing
Sales

Simulation Context

Oral-B iO a truly unique product innovation - a revolutionary toothbrush for a sensational brushing experience. With the Oral-B iO P&G is launching a superior product which is positioned super premium enabling further growth on total Power Oral Care segment by addressing new consumers.

As a part of Multinational Business Team, you are responsible for the Oral-B electric toothbrushes in DACH (Deutschland, Austria, Confederatio Helvetica - Switzerland), management asks you to evaluate the possibility of introducing the new Oral-B iO to the Austrian market within the next year.

Tasks

In this simulation, you’re given 2 tasks:

Marketing: Understand the market characteristics, determine the potential target group and provide support to increase awareness with respect to target group.
Sales: Define the key channels and choose a strategy for each channel with the distribution level.

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Simülasyon adı P&G: New Frontier