Domino's: Brave New Member

Seviye

Orta

Dil

İngilizce

Tahmini Süre

4-7 saat

Tür

Finans

Role

You’ll act as Pricing Specialist in this simulation. Your duties can be summarized as:

Run new product pricing and marketing campaigns
Identification of target groups for campaigns, end-to-end execution of 1-1 campaigns, analyzing campaign outcomes to identify opportunities for improvement
Track & analyze mix trends regularly by category/segment and sub-channels so as to identify opportunities to improve the mix ahead of the game to drive profitable revenue growth
Develop and track quarterly/monthly promotion calendar together with sales team
Designed and developed financial models in Excel to analyze campaigns and new products
Making post analysis of campaigns/tariffs through analysis of historic data of subscribers’ usage, economic trends, market dynamics and market expectations
Analyze competitive comparison
Feed brand management team regarding changes in customer needs and preferences, trends etc. for concept uplift, campaign and/or communication ideas
Track and analyze marketing metrics; develop dashboards, tools and alerts for reporting

Simulation Context

Domino’s Türkiye is planning to launch a new product project, named as DomiX for now.

You joined to Domino’s Türkiye team last week. After a warm welcoming, you are asked to join a crowded meeting about new DomiX.

As a newbie, you contributed in the meeting and suddenly get attention in the company. That was how the story begun and you are given a series of tasks for this new product launch project.

You, as a Pricing Specialist, will be part of the team and work on this new product project.

Tasks

In this simulation you’ll have 3 tasks.

Pricing Strategy: Compare different pricing strategies and find best prices for new product based on a dataset.
One-pager Update: Summarize your findings in a one-pager to be distributed to the top management.
Present to Global Team: Show your one-page work in a presentation-style during a virtual meeting.

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Simülasyon adı Domino's: Brave New Member