L'Oréal: Content Dilemma

Seviye

Başlangıç

Dil

İngilizce

Tahmini Süre

1-3 saat

Tür

Satış-Pazarlama

Role

In this simulation, you will act as a Digital and Social Media Communication Specialist. This role is responsible for the below on a daily basis:

Influencer strategy of the brand and making deals with influencers while detailing, tracking, and measuring the KPIs.
Full 360 social media strategy of the brand, including developing all the social media content, tactics, events, and concepts.
Owned social media channel management all the way from developing content to moderation and tracking purchases.
Being the creative maestro of the brand developing all of the digital-only concepts, events, and platforms.

Simulation Context

“Brand X” has had a lot of success in targeting young females to the brand, going as high as #2 in the market recently.

However, the data indicates that the brand appears to have fallen short in appealing to females aged between 18–25 and 30-35.

Therefore, you are asked as a Digital and Social Media Communication Specialist to create a new strategy to appeal to females aged 18-25 and 30-35 and recruit these consumers. The brand has a moderate budget and you are asked to build the plan accordingly, smart yet efficient & effective.

Tasks

In this simulation you’ll have 3 tasks.

Strategic planning and design thinking: Detail a strategy house for the brand on how to recruit and engage this target audience while keeping the 25-30 base intact.
Planning and calendar creation: Detail a full year monthly digital and social media calendar on what activations, eventing, concepts and platforms you want to build this plan upon.
Goals and achievements success KPIs: Elaborate on the KPI’s you want to build. Incorporate numbers to your analysis.

Simülasyon kaydı

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Simülasyon adı L'Oréal: Content Dilemma