Waylaid Games: The Rise of Mobile Gaming

Seviye

Başlangıç

Dil

İngilizce

Tahmini Süre

1-3 saat

Tür

Satış-Pazarlama

⚠️ This simulation is prepared by Ludi for you to experience the role, it is not provided by a real company. The company names, characters and events in the simulation have no relation to real people and institutions.

Role

In this simulation you will join the team and act as a Performance Marketing Specialist.

What does Performance Marketing Specialist do?

Manage and optimize all campaigns on all channels such as Facebook, Google, and other ad networks by data-driven decisions
Constantly test new tactics, new campaigns, and new ad networks to improve the UA process
Work closely with ad networks and manage the relationships
Analyze the UA data and identify the growth opportunities
Understand the market dynamics, UA tools and users to improve whole UA process
Work together with marketing artists to create better-performing creatives
Closely follow the competition and gather market intelligence to establish new best practices
Optimize and track monetization channels to improve LTV

Simulation Context

Waylaid Games recently launched a new chess game and listed in App Store and Google Play Store. In mobile gaming market, chess is a popular theme in USA market and competition is very high due to easy replication of the product. Hence the Company wants to increase user acquisition with effective advertising.

Tasks

In this simulation you’ll have 2 tasks.

1) Campaign analysis: Analyze ad campaign metrics and set appropirate actions.

2) Creative analysis: Analyze the current app store creatives and come up with edit requests to be shared with visual design team

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Simülasyon adı Waylaid Games: The Rise of Mobile Gaming