Unilever: Marketing
⚠️ To enrol this simulation, you need an enrolment key. In order to get the key, please fill out the application form at https://landmark.unilever.com.tr/ludi/. Once you applied, you'll get your enrolment key via e-mail.
⚠️ All data, names of individuals and organizations, brands, and any other identifying elements used in this simulation have been specially designed in collaboration with Unilever for the purpose of this simulation and do not reflect real company data.
Simulation Context
Unilever is home to some of the world’s most iconic FMCG brands, spanning across beauty, personal care, home care, and food categories. As a global marketing organization, Unilever consistently adapts global strategies to local market dynamics through strong data-driven insights, cross-functional coordination, and deep consumer understanding.
In this simulation, you will join Unilever Turkey as an Assistant Brand Manager and take on 3 core challenges related to a deodorant brand’s go-to-market strategy.
Tasks
- Localization: Evaluate three global deodorant variants and recommend the most suitable one for local market adaptation based on insights and competitive landscape.
- Media Planning: Design a digital-first media mix tailored to the selected variant, aligning with budget constraints and performance benchmarks.
- KPI Evaluation: Analyze post-launch survey results and performance indicators to assess whether the campaign met its strategic objectives.