Waylaid Games: Insert Coin for Marketing

Seviye

Başlangıç

Dil

İngilizce

Tahmini Süre

1-3 saat

Tür

Satış-Pazarlama

⚠️ To enrol this simulation, you need an enrolment key. If you already have an enrolment key, you'll be prompted to enter your key after login.

⚠️ This simulation is prepared by Ludi for you to experience the role, it is not provided by a real company. The company names, characters and events in the simulation have no relation to real people and institutions.

Simulation Context

In this simulation you will join the team and act as a Performance Marketing Manager and evaluate different advertisement campaigns.

Tasks

In this simulation you’ll have 3 tasks.

1) Warm-up quiz: Make yourself familiar with performance marketing metrics and definitions

2) Budget allocation: Allocate your 80.000 USD budget to maximize ad performance within given set of criteria.

3) Pick a campaign: Analyze 3 different campigns' metrics and pick the suitable one based on dataset including 14-day download performance of each ad.

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Özel Simülasyonlar

Simülasyon adı Waylaid Games: Insert Coin for Marketing